º Creative Direction
º Retail Merchandising
º Branded Environments
º Brand Merchandise Design
85º is a Paris based concept store featuring a selection of Latin-American designers and new talents. The goal of the project is to showcase the talents of new and upcoming promises in Europe.
In 2017, under the “treasures” theme, we produced and designed the window display for the store. The project took shape in a fair in Mexico City. Our design was inspired on the hidden treasures that one can appreciate by paying attention to the details of these high-quality artisanal works (textures, materials, and the labour that went into their production).
The display was fabricated in Mexico City and flown to Paris in time for the fair. It came with its own assembly guide, hanging map and all the materials needed for its installation.