º Creative Direction
º Digital Strategy
º Lookbook development
º AD Campaign
º Website Design & Development
º Gift box design
Cleto Reyes is a family run business and the number one Mexican brand for boxing gloves. Used by the very best like Juan Zurita, Muhammad Ali, Julio César Chávez, Sugar Rey Leonard, Mike Tyson, Oscar de la Hoya and Manny Pacquiao. For the past 70 years, Cleto Reyes has fabricated boxing gloves that are considered a good luck charm.
As a brand with a long legacy in the professional boxing world, Cleto Reyes is expanding their expertise into the sportsware and apparel industry.
We made a proposal for the launching campaign of their sportsware line, which consisted of a series of videos revolving around #SALTEDELRING (#GETOFFTHERING) - inviting people to get off their normal day lives and become fierce athletes.
As part of the design proposal, we designed the clothing tags, web redesign, online store and personalized gift boxes for selected celebrities and influencers.