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Floshic


services

º Brand's DNA
º Copywriting

project details

Floshic is inspired by the flea markets and the passion of sharing your finds online. The platform was created in order to digitize a friend-to-friend approach to sales by creating a community for the style hunters and "dust-offers" that want a more sustainable way to shop and refresh their wardrobe. Through the app, Floshic lets you buy or set up your own shop and sell new, used or vintage clothing.

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We developed Floshic's DNA by re-enforcing the brand's core values in alignment with current trends, helping the brand grow and build a stronger community. This blueprint was developed to incorporate the vision, values, brand attributes, brand essence and personality, concept refinement, brand identity, and the communication discourse.

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